Post by juthi52943 on Dec 27, 2023 0:30:16 GMT -5
The higher the volume of searches the greater the potential to attract traffic to our site through Google Ads Average cost per click in the last months After we have identified the volume of searches we need to look at the average cost per click CPC for the relevant keywords in the last months. This indicator shows us how much on average other advertisers pay for a click on their ads.
The cost per click can vary considerably depending on the competition Job Function Email List and the demand for the respective keywords Click rate CTR ClickThrough Rate The click rate is the percentage of users who click on our ads in relation to the total number of their impressions. The click rate may vary depending on the industry the relevance of the ads and the quality of our campaigns.
A good click rate indicates that our ads are attractive and relevant to our target audience. To estimate the necessary budget for Google Ads we use the following formula Estimated budget = Volume of searches per month x Average cost per click x Click rate Let's take a concrete example to better understand how this formula works Search volume per month Let's assume that there is a search volume of per month for keywords relevant to our business.
The cost per click can vary considerably depending on the competition Job Function Email List and the demand for the respective keywords Click rate CTR ClickThrough Rate The click rate is the percentage of users who click on our ads in relation to the total number of their impressions. The click rate may vary depending on the industry the relevance of the ads and the quality of our campaigns.
A good click rate indicates that our ads are attractive and relevant to our target audience. To estimate the necessary budget for Google Ads we use the following formula Estimated budget = Volume of searches per month x Average cost per click x Click rate Let's take a concrete example to better understand how this formula works Search volume per month Let's assume that there is a search volume of per month for keywords relevant to our business.